Cover of Apple: The First 50 Years

Apple: The First 50 Years

by David Pogue

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Book of the Day, NPR · March 26, 2026

Apple is turning 50. David Pogue’s new book tells its history.

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A history of tech giant Apple, tracing five decades since Steve Jobs and his co-founders set out to put powerful technology in the hands of everyday people, exploring themes of focus, Jobs as a cultural Rorschach test, his relationship with Steve Wozniak, lesser-known third founder Ronald Wayne, and the company's near-bankruptcy.

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